Light green starburst graphic with a black cursive lowercase letter M in the center

Midweek Studio designs memorable brands. Every project starts with what the brand stands for and ends with packaging that sells. Our experience spans established brands, challenger brands and private labels. Our network brings in senior specialists exactly when they are needed.

Pia
Bennedsen

Founder & Creative Director,
Midweek Studio

Portrait of a woman with short wavy brown hair, tortoiseshell glasses, red lipstick, and a gold pendant necklace wearing a black sweater

For the last 14 years, I have been creating brands and packaging for European food and consumer goods retail, from strategy to shelf. In that time, I have worked on more than 5,000 SKUs for over 50 brands in over 40 countries, for clients such as REWE Group, Beiersdorf, Salling Group, Leifheit and Müller Drogerie.

In 2026, I founded Midweek Studio in Hamburg, and I lead every project personally.

I grew up on the Danish coast. These days, home is both Hamburg, Germany, and the Danish Baltic coast.

The word 'PENNY' in large, bold, purple letters.
The text 'Beiersdorf' in bold, purple letters on a black background.
The logo of Netto, featuring the company name in bold purple letters and a circular icon with a silhouette of a horse's head.
The word 'zero' written with stylized purple letters on a black background.
Large blue logo spelling 'co-op' in lowercase with a stylized 'p' that extends below the other letters.
Bold text with the words 'BLOOM 2000' in black outline, purple background.
Close-up of the word "EDITED" in bold, purple letters on a white background.
Levi's logo in purple and black.
Close-up of a purple logo with the letters 'EWI' and two small circles above the initials.
Close-up of a purple logo with the letters 'EWI' and two small circles above the initials.
Purple logo with the text "Valse Mollen" and "Siden 1899", featuring a leafy branch design.
The word 'foetex' in large, bold, purple letters on a transparent background.
The word 'foetex' in large, bold, purple letters on a transparent background.
Text that reads 'BILLA' in bold purple letters.
Müller logo with stylized 'M' inside a decorative square and the word 'Müller' in purple font.
Text in bold purple letters spelling 'SCHWARZ' on a plain background.