I'm Pia, the founder of Midweek Studio. Grown up by the sea in South Denmark, based now in the harbour city of Hamburg.

I have fourteen years in the lifestyle and FMCG industries, working concept to completed rollout for some of Europe's biggest: REWE Group, LIDL, Beiersdorf and Leifheit. Over 5,000 SKUs, 50 brands, 40 countries.

Food, beverage, household and personal care. The work that really excites me is developing the brands people buy on instinct in the middle of their noisy daily lives.

I founded Midweek Studio to be lean and effective. Senior work and a fast turnaround.